Running a Multi-Brand Yoga Studio

Five Brands, Two Rooms, One Team

Yoga Bible isn't a single studio — it's five distinct brands operating from Torvegade 66 in Copenhagen. Each serves a different audience, offers different experiences, and maintains its own identity. But behind the scenes, they share rooms, staff, and infrastructure.

Here's what that looks like in practice and why most booking systems can't handle it.

The Five Brands

Hot Yoga Copenhagen focuses on infrared hot yoga. The room is heated, the classes are intense, and the vibe is athletic. Members get frozen towels, ginger shots, and herbal tea as part of the experience.

Vibro Yoga uses vibroacoustic platforms that transmit low-frequency sound vibrations through the body during practice. It's unique to our studio and attracts a completely different demographic than hot yoga.

Yoga Bible is our general yoga brand — vinyasa, hatha, yin. The broadest appeal and the entry point for many new members.

Namasté Studios is the physical class brand for members who want variety across all our offerings under one umbrella.

Namasté Online handles live-streamed classes and our video library. Members can attend any class remotely or catch up on recordings.

The Multi-Brand Challenge

When you run multiple brands, everything that's simple for a single studio becomes complex:

Scheduling

Both rooms are shared across brands. The Hot Yoga Room has infrared heating panels. The Vibro Yoga Room has vibroacoustic platforms. You can't teach a vibro class in the hot room or vice versa. Your scheduling system needs to understand room capabilities and prevent conflicts.

Pricing

Some members only want hot yoga. Others want access to everything. Your pass system needs to support:

• Brand-specific passes (only hot yoga classes)
• Cross-brand passes (any class, any brand)
• Class type restrictions within passes
• Different pricing tiers for different combinations

Try configuring that in a system designed for one brand with one class type.

Brand Identity

Each brand has its own colors, logo, and personality. When a member books a Hot Yoga Copenhagen class, the confirmation email should feel like it's from Hot Yoga Copenhagen — not from a generic booking platform. The schedule page should let members filter by brand. The class cards should show brand colors.

Reporting

"How is the studio doing?" is actually five questions. Revenue per brand, attendance per brand, retention per brand. You need reporting that can slice data by brand while also giving you the combined view.

What We Built to Solve It

This multi-brand reality is exactly why we built BOOKING BIBLE. The platform has brands as a first-class concept:

• Each brand has its own identity — colors, logo, public-facing pages
• Class types belong to brands — Hot Yoga classes are tagged to Hot Yoga Copenhagen
• Rooms have capabilities — the system knows which rooms support which class types
• Passes have class type restrictions — a junction table controls which pass unlocks which classes
• Schedules are room-aware — double-booking a room is physically impossible in the system
• Reports filter by brand — see performance per brand or across the whole organization

Lessons for Other Studios

Even if you only run one brand today, designing for multi-brand from the start pays off:

Room management matters. Even single-brand studios often have rooms with different equipment. A system that understands room capabilities saves you from scheduling mistakes.

Class type restrictions are powerful. Want a premium tier that includes special workshops? A beginner pass that only covers intro classes? You need passes that know about class types.

Brand thinking helps with marketing. Even within a single studio, different class categories appeal to different audiences. Thinking of them as "mini-brands" helps you tailor your marketing and public pages.

The Compound Effect

Running five brands from one location is operationally complex, but it's incredibly efficient. We share overhead, cross-promote between brands, and offer members a breadth of experience that no single-brand studio can match.

The key is having software that treats this complexity as a feature, not a limitation. That's the system we're building — and we think other multi-concept studios will find it useful too.