# Welcome emails use the signup brand

Prepared change: new-account welcome emails use the brand selected by the validated signup journey, with its email logo, design and destination. Signups without a brand retain the venue identity. The required account welcome contains account guidance; introductory offers belong to the separate marketing journey.

The required account message follows the account-notification policy and venue delivery gate; marketing choices remain separate. Prior or uncertain delivery is held for review. This source candidate is awaiting protected deployment and live verification.