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ImprovementMarketing site·Mon Sep 28·

Target campaigns using customer purchase relationships

Campaign purchase and promotion rules can now calculate an audience and be used for delivery. In **Marketing → Campaigns**, add include or exclude conditions for current passes, completed purchases, or previous use of a promotion. The preview shows the matched audience and the number currently eligible for each channel.

Campaign purchase and promotion rules can now calculate an audience and be used
for delivery. In **Marketing → Campaigns**, add include or exclude conditions for
current passes, completed purchases, or previous use of a promotion. The preview
shows the matched audience and the number currently eligible for each channel.

Marketing permission is still separate: every send rechecks the client’s
current consent, contact preferences, unsubscribe and suppression status, and
venue membership. A purchase never counts as marketing consent. If a purchase
fact cannot be verified, that client is excluded and the preview reports the
audience as unavailable rather than guessing.

These campaign rules use commercial relationship data only. Health questionnaire
answers, attendance, visits, class activity, inactivity, device fitness data, and
unrestricted client tags are not available for marketing audience selection.
Next update

Review failed membership renewals in one place

The client Passes tab now shows the recorded failed renewal, its payment status and available next actions; the Failed Renewals report includes suspended renewing memberships.